Tudge is exasperated by our inability to feed the world's population, and posits how to not only defeat hunger, but do so in an ecological, human, healthy way."For in truth, there is no such thing as cheap food. If chickens ever sell in the supermarket for 75 cents a pound as they often do, or cans of fruit are offered at three for the price of two, then we can be sure that some person or society or animal or landscape, somewhere along the supply chain, is being screwed. Some farmer is working for less than the cost or production; his workers are paid slave-wages; the animals are packed in cages, with the lights dimmed, and a body-full of growth promoters; some hillside is being eroded, some forest felled, some river polluted--and all the creatures who used to live in those hills and forests and rivers, and all the people who enjoyed them and made their living from them, are being swept aside...Food is cheap only because, for various reasons, the true costs are not taken into account."
"In short, the task before us is not to confront big governments and the corporates, for that is merely exhausting. We need instead to create viable and clearly superior alternatives, and allow the status quo to wither on the vine."